Why You Should Add Videography to Your Content Creation Strategy
You can't go on social media for more than 30 seconds without encountering some kind of video. Whether it's an ad, promotion, or even just a gif with a caption, videos are everywhere. So why aren't they part of your content strategy already? Here are three reasons you should invest in video content:
1. Boosts Conversions
Showing how a product works through a video can increase sales by 80%. This can be applied in many ways. You can demo the product for your audience, show off its unique features, capture testimonials from happy customers, or even show off a screenshare of your software's dashboard.
2. Builds Trust
Many consumers are wary of purchasing products online. They worry about being scammed. We've all heard stories of someone who sent off their money and then never received a product, or those who did but it wasn't at all like what they were expecting. Consumers know that a lot can be hidden in a photo, but a video allows for the transparency they need to make a purchase decision.
3. Satisfies Search Engines
Improving your SEO is the key to gaining more traffic. Videography can help you do that. Research has shown that websites who included even just one video on their site were 53 times more likely to show up in position one of Google's search results. This is because users take the time to watch your video, which increases the amount of time they spend on your site, which signals to Google that you are offering quality content.
Add Videos to Your Content Creation Strategy
When you're ready to add the power of videography to your content creation efforts, contact The Art Part. We can help you showcase your products or services in a way that will bring in more traffic and more conversions.